so a friend asked me to do her 21st invites recently and this is what i came up with. The theme was "when i grow up" and she wanted something quirky...
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Toyota does it, celebrities make a point of going on about it, and even the government has climbed on board, so why does it seem like we care so little about being eco conscious in design?
Sustainability and Ecological are both words which are common and seem somewhat “trendy” in today’s society. But what do these words really mean? Well, sustainability is defined as the capacity to endure. In ecology, the word describes how biological systems diverse and productive over time. In other words, it’s the ability to have something remain over a long time, like a design without it becoming obsolete.
In design, in particular graphics, what is the main thing that we use so much of without even noticing? Yep, paper. We print, copy after copy, scribble sketch after sketch, wasting mountains of paper without even realizing.
Although the concern for paper consumption is reducing in Australia it was still reported in 2007 that over 44 million tonnes of waste were produced that year. Which equates to 2080kg per person. In a world where we are concerned about going green, with cars like the Prius, is it that recycling is becoming more of a trend as opposed to a necessity? Do people just say that they are recycling and not actually doing it? As a part of the younger generation who is reported to be the main age group where waste occurs, recycling is very low on my list of priorities. It is much easier to throw something in a waste bin as opposed to reusing or even separating paper and plastic and recycling it. Realistically, there is no reason why recycling need seem so hard.
The world wide web, although it seems that every man and his dog seems to have their own website nowadays, it is becoming the more eco-friendly way of displaying work and promoting business. The implementation of the web in design is definitely a bonus where ecology is concerned. Instead of people printing tangible portfolios out to take for a job interview, we can now just display our work on the web.